Marketplace and Industry Trends
Engineering kits for girls + Beastie boys tune = Best toy ad ever
Who said girls want to dress in pink and play with dolls, especially when they could be building Rube Goldberg machines instead? Debbie Sterling, founder and chief executive of Goldie Blox, was not impressed with the current offerings in the girl’s toy aisle. So she decided to do something about it That “something” involved launching Goldie Blox, an interactive book series and construction set starring Goldie, a young girl inventor; AND making this awesome ad,...Read more
Discover and love science
Concoctions! Potions! Experiments! Science is FUN for boys and girls and is no experiment for your product selection. In fact, the category has great results and outcomes for your last quarter sales. Whether looking at a 4D bug animal, creating concoctions or making a battery using natural resources the discovery process is FUN. Our reps, or Dr. Science Experts as we like to call them, know just what to suggest. But here are a few...Read more
SHARK! Let’s Ride?
KaZAM Bikes gets the bite! A shark bite in the “Shark Tank!” The ABC hit show starring Texas’s own Mark Cuban and the other sharks on the panel gave KaZAM the support and cash to move this innovative bike to the forefront of the toy industry. We think this unique balance bike with the center footrest is awesome. We are excited to offer you this unique balance bike in the marketplace. Learn more here. ...Read more