ASTRA RETAILERS NATIONWIDE CHOOSE 20 SPECIALTY TOYS IN 13 CATEGORIES AS THE YEAR’S TOP PICKS
Chicago, IL (June 23, 2014) – The American Specialty Toy Retailing Association (ASTRA) unveiled its 2014 Best Toys for Kids award winners today. The list includes 20 winning toys in 13 categories.
“ASTRA retailers are America’s play experts. They know toys inside out and they watch children play with them every day in their stores,” notes Kathleen McHugh, President of ASTRA. “Our Best Toys for Kids award program represents their collective expertise. It represents the fun, top-quality products with high play value that consumers can find in locally-owned neighborhood toy stores around the country.”
The Best Toys for Kids program was created by ASTRA to help its retailer members attract media coverage and customers to their stores during the all-important fourth quarter. “The Best Toys for Kids awards program is one more way to differentiate the outstanding value of specialty toys,” points out McHugh. “ASTRA’s list is chosen by a community of people who care deeply about quality toys. We encourage specialty retailers to use this program to educate their customers and sell more toys.”
That is how the press release read. And now for the FUNNEST part –
McManemin is proud to say that three of our vendors represent four of the award winners this year!
Ann Williams’ LoopDeLoom – Weaving Loom Kit was a winner in the Creative Arts Play category.
Weaving just got fast and fun! Loopdeloom is an ingenious new loom design with spinning pegs that speeds up the weaving process and makes it super simple. It’s simple to use, it’s surprisingly fast – It’s McManemin Serious Fun!
International Playthings – Royal Princess Playhouse won in the Pretend category. It may be in the pretend realm but it’s Real Fun brought to you by McManemin!
Easy to assemble castle is generously sized to fit two or more little princesses. Flap front door, 2 mesh windows, and sturdy material to withstand hours of play. Carry case included.
McManemin vendor Thames & Kosmos has the distinction of offering two award winners this year – Proof that learning can be Fun!
In the Scientific Play category the Glowing Chemistry kit was recognized as one of the best.
Young chemists can explore the fascinating world of chemical reactions that produce light, called chemiluminescence. A 48-page, full-color manual guides you through 22 experiments in light chemistry and provides scientific explanations and examples.
The second Thames & Kosmos winner, in the Constructive Play category, is Remote Control Machines DLX, a souped of version of the best-selling Remote Control Machines kit. This expanded edition offers a unique six-button infrared remote that allows you to control three different motors simultaneously.